Achieving a Smooth Website Redesign While Choosing the Best Website Redesign Company
Your website represents your business online. If it looks outdated or doesn’t function well on phones, it’s time to consider hiring a website redesign company . People prefer websites that are easy to navigate and visually appealing. A modern website can attract more visitors and keep them engaged, which builds trust with your audience.
In today’s digital age, having a well-designed website is essential. It’s where many people first learn about your business. If your site is difficult to navigate or looks outdated, visitors might leave and never come back. However, an attractive, easy-to-use site can make a great first impression, demonstrating that your business is modern and reliable. As more people browse on their phones, your website must be mobile-friendly to avoid losing potential customers. Hiring a website redesign company can ensure that your website meets these modern standards.
This blog will explain why redesigning your website is important and how to do it right. We’ll cover everything from planning the redesign to ensuring your new site is easy to find on search engines. Follow these steps to create a website that looks great and helps your business thrive.
Reasons to Redesign Your Website
Things to Consider Before You Start Redesigning Your Website
Ways To Update Your Website Design
Website Redesign SEO Checklist
Frequently Asked Questions
1. What is Website Redesign?
Website redesign involves updating and improving an existing website to make it more modern, user-friendly, and aligned with current business needs. You need to go back to the drawing board and rethink your website’s design from the ground up. The goal of a website redesign strategy is typically to increase user traffic, update an outdated style, or improve poor functionality. It is a smart business tool you can use to improve a certain aspect of your website’s design and functionality to achieve business (or personal) goals.
The exciting part of a website redesign is that there are countless possibilities and opportunities with how to undergo this type of project, depending on your goals and needs. Dare to break the mould and introduce unique elements that set your website apart from the competition.
When planning a website redesign, partnering with the best software company ensures you get expert guidance and innovative solutions. A professional crew can assist transform your internet site right into a current, useful, and visually attractive platform that meets your dreams. Whether it’s enhancing navigation, enhancing performance, or including specific capabilities, choosing the proper organization could make all the distinction in creating a website that stands proud.
When planning a website redesign, partnering with the best website redesign company ensures you get expert guidance and innovative solutions. Whether you’re looking to modernize an outdated site, improve navigation, or create a more intuitive user interface, our website redesign services are tailored to deliver exceptional digital solutions that help your business stand out in the competitive online landscape.
2. Reasons to Redesign Your Website with a Website Redesign Company
Your website is more than just an online presence – it’s the face of your brand and a key driver of business growth. However, an outdated or underperforming website can hinder your success, leading to lost opportunities and dissatisfied visitors.
Whether it’s enhancing user experience, improving performance, or aligning with the latest design trends, a website redesign can be a game-changer. At WhiteSparkles, a leading website redesign company, we specialize in transforming websites into powerful, user-friendly, and visually appealing platforms that drive engagement and conversions.
Mobile-friendliness and speed: Smartphones are increasingly becoming the devices of choice for viewing websites. About 50% of the local searches are started on a smartphone. The smaller screens are the norm now and the website design and content placement must be aligned to that. Speed is the other facet of mobile viewing and it applies equally to the desktop version too.
A website must load under 3s to maximize conversions. This is a sum total of the time taken to ping the website and load the images and content. When you redesign a website with a lot of image content, use image optimization to minimize load time. Speed is especially important to smartphones because these are multipurpose devices and users might have to toggle back to important apps before the page loads.
SEO: Many of the older websites are not Search Engine Optimized. They simply cannot compete with the newer websites that sometimes use sly tricks to get to the top of Google results. Since more than 90% online viewing begins with search engines, your content should be revamped according to the current SEO trends for greater visibility.
Modern SEO involves more than just keyword placement—it includes high-quality content, effective use of schema markup, backlink strategies, and the integration of voice search capabilities. If you redesign your website with a professional website redesign company can ensure that your website is equipped with these features.
Outdated Design: The web design techniques have evolved drastically in the past few years. It’s time to redesign your website if it simply looks old and outdated. A new website with bold, new-age aesthetics will tell your audience that you are adaptable to the latest trends. It also gives the impression that you are improving with time instead of pushing the same old values.
Rebranding: If your business undergoes rebranding or shifts its market focus, a website redesign becomes essential to reflect these changes accurately. This ensures consistency across all brand touchpoints and aligns your digital presence with your new brand identity.
Flash:The single biggest reason why old websites annoy people now is that Flash is outdated and no longer supported by search engines and web browsers. For instance, Facebook doesn’t want it, Mozilla will hear no more of it, and iPhones are done with it. Moreover, a bunch of other platforms like HTML5 and CSS3 have replaced it, so it’s time we bid adieu to this resource-hogging, insecure platform.
Visitor’s discontent: The user behavior on the website is telling of whether it’s time to redesign your website. With any web analytics tool, you can tell how well visitors convert. If they bounce off right from the Home Page, you know you have an issue. It could be the content, the navigation or the information structure.
3. Things to Consider Before Choosing a Website Redesign Company
The first step in the website redesign process is to get your website ready for the redesign. Before starting to revamp your website for search engines, you must accomplish the following:
- Export the information from your Google Analytics landing page: Data from your Google Analytics landing page may be exported, which is a simple but frequently missed step. You can refer to every page on your website that has seen traffic in the last year with the help of this statistics report. It gives you an initial URL structure for your website, which you can use to create your redirect map.
- To relocate your existing websites, create a sitemap: URLs can change for various purposes when a site is redesigned. The page on your previous website can be mapped to the URL structure used after the makeover using a redirect map. This can prevent users from seeing an error 404 page if you delete a page from your previous website.
- Create a keyword map: After putting your redirect map in place, create a keyword map to take things even further. Analyzing every page separately and connecting a desired term to your URL for a keyword map. It’s an important step because having many pages rank for the same term will lower your keyword rankings.
- Finish a technical SEO examination: This is the last task you should accomplish before moving on to the vital items on your SEO redesign checklist. You don’t want the same mistakes from your previous website to persist on your new one.
4. Ways to Update Your Website Design with a Website Redesign Company
Redesigning your website is a major undertaking that can significantly enhance your online visibility by improving user experience and boosting conversion rates. Updating the appearance and feel is not the only thing involved; several crucial elements in a planned process guarantee a smooth transition and better outcomes.
Let’s see the important things to consider when redesigning your website.
Benchmarking Website Efficiency
Start by evaluating your current website’s performance. Analyze key metrics such as bounce rates, conversion rates, average time spent on site, and page load times. This data will help you establish performance benchmarks for the new site and identify areas that need enhancement.
Grow Your Company
Make sure your website reflects your brand identity. Before embarking on any redesign, review your brand strategies, focusing on colours, typefaces, voice, and overall messaging. Ensure that the new design maintains consistency across all these elements.
Examine a Different Platform
Consider whether your current platform suits your goals, branding, and redesign objectives. If the update doesn’t offer the needed features, it might be time to switch to a new platform. Assess elements like cost, e-commerce support, SEO, and customization options as part of your decision-making process.
Make a plan for your content
Ensure your website content is engaging, informative, and optimised for search engines. Develop a content strategy that aligns with your brand and addresses the interests of your audience. This involves planning new materials and evaluating existing content to determine what should be refreshed, removed, or repurposed.
When transitioning to a new platform, meticulously migrate your current content. Plan this process carefully to ensure important content is transferred accurately, maintaining its quality and data integrity.
As you move forward it’s crucial to ensure that your content migration is supported by robust technical solutions.Collaborating with industry experts, such as the can provide you with the necessary tools and expertise to automate and streamline the migration process.This partnership not only safeguards your content integrity but also enhances the overall performance and security of your new platform ensuring that your brand’s message continues to engage and resonate with your audience.
Track Performance
Once your website has been revamped, it’s important to keep an eye on its performance. To do this, examine the metrics of the new website against the standards you established for the previous one. By doing so, you can assess the effectiveness of your redesign and identify any areas that might require additional adjustments.
Connect Google Analytics
Finally, confirm that your new website is connected to Google Analytics. This will give you useful information about user behavior, the effectiveness of your marketing campaigns & the website operation. It’s an essential tool for gauging the success of your redesign and directing your ongoing efforts to improve your website.
5. Website Redesign SEO Checklist for a Website Redesign Company
Embarking on a website redesign not only presents a chance to elevate the aesthetics and functionality of your site, but it’s equally vital to ensure that your new design also bolsters its visibility and rankings in search engines for sustained online success. To help with this, this SEO checklist outlines crucial steps to optimize your website redesign, with a focus on increasing organic traffic, refining keyword rankings, and enhancing the overall user experience.
This website redesign SEO checklist will help you stay organized throughout the entire process and make sure you don’t miss anything important.
Set Clear SEO Goals: Define specific objectives for the redesign such as increasing organic traffic, improving keyword rankings and enhancing user engagement metrics.
Conduct a Comprehensive SEO Audit: Evaluate the current website’s SEO performance, including site structure, content quality, technical SEO elements, and backlink profile.
Keyword Research and Mapping: Update keyword research to align with current search trends. Map target keywords to relevant pages on the redesigned site.
Optimize On-Page Elements:
- Meta Tags: Ensure each page has optimized meta titles and descriptions incorporating relevant keywords.
- Content Optimization: Improve content quality and relevance based on updated keyword research. Use heading tags (H1, H2, etc.) effectively.
- Internal Linking: Implement a strategic internal linking structure to improve crawlability and user navigation.
Mobile-Friendly Design: Ensure the new website design is responsive and optimized for mobile devices. Google prioritizes mobile-friendly sites in search results.
Technical SEO Optimization:
- Site Speed: Optimize page loading times by compressing images, minimizing CSS and JavaScript, leveraging browser caching, and using a content delivery network (CDN).
- URL Structure: Use clean and descriptive URLs that include keywords where relevant.
- Schema Markup: Implement structured data (schema markup) to enhance search engine visibility and improve rich snippets in search results.
301 Redirects and Broken Links: Set up 301 redirects from old URLs to new URLs to maintain SEO equity. Identify and fix any broken links to avoid crawl errors.
Content Strategy and Updates: Develop a content strategy that aligns with SEO goals. Regularly update and optimize content to reflect changes in search algorithms and user intent.
Monitor and Measure Performance:
- Analytics Setup: Install and configure Google Analytics to track key metrics such as organic traffic, keyword rankings, and conversion rates.
- Search Console: Use Google Search Console to monitor indexation status, submit XML sitemaps, and identify and fix crawl errors.
Post-launch Testing and Optimization:
- Conduct thorough testing of the redesigned website for functionality, usability, and SEO performance.
- Monitor SEO metrics post-launch and make adjustments based on data insights to continuously improve website performance.
Following this checklist will therefore help ensure that your website redesign not only enhances its visual appeal and functionality, but also maintains or improves its SEO performance, ultimately driving organic traffic and further enhancing the user experience.
6. Conclusion
Redesigning your website is crucial to keeping it modern and user-friendly. A good redesign can improve how visitors experience your site, make it easier to find on search engines, and better represent your brand. With the help of a website redesign company , you can achieve these goals efficiently.
Before starting, check how your current site is performing, save important data, and update your content strategy. Pay attention to making your site mobile-friendly and fast. Use an SEO checklist to keep your site ranking well during and after the redesign. By setting clear goals, checking your SEO, and monitoring the new site’s performance, you can ensure your redesign boosts both looks and functionality. Planning carefully and making updates based on data will help your new site support your business goals effectively.
As an eCommerce development company , we understand that a website is more than just an online presence—it’s a crucial part of your sales and customer experience strategy. A well-optimized eCommerce site should be designed for seamless navigation, fast load times, and a smooth checkout process. Our expertise in developing high-performance eCommerce platforms ensures that your redesigned website not only looks great but also drives conversions and enhances user engagement.
If you are looking for a WordPress-based website, we specialize in creating modern, responsive, and feature-rich WordPress sites tailored to your needs. Whether it’s a redesign or building a site from scratch, our expertise as a WordPress development company ensures your site is not only visually appealing but also easy to manage and optimized for performance.
Choosing the right company to partner with for redesigning your website